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The President's Press Conference was a Home Run

On Thursday, President Donald Trump led a press conference in the White House. He started off the shindig ordinarily enough by announcing his new pick for Labor Secretary, Alexander Acosta, in the wake of Puzder’s downfall. However, that monotone announcement was the last vestige of normalcy — the event went on to become a combination of Rumsfeld’s classic confrontations with the press and Trump’s signature reality TV drama.

President Donald Trump

First and foremost, Trump attacked the media’s embellishments of the latest headlines — namely the Flynn epic — and offered the truth. However, as he continued on, it became less about the stories and more about the institution itself. Trump seized the opportunity to criticize the media for their biased reporting on his endeavors, and who can blame him? He had the perps gathered and he had the cameras rolling — it was the perfect way to kill two birds with one stone. Trump told off the media on one hand, but on the other he showed the American people that he wasn’t going to back down in the face of systematic opposition.

As Trump expected, the media turned the bombastic press conference into a negative for him. They criminalized him for standing up to their antics, fashioning him as a warped madman incapable of running the White House. What the media doesn’t seem to realize is that he produced a message tailor-made for the American people — complete with his brutally honest, down-to-earth wording — and he conned them into broadcasting it nationwide. In the process, Trump got more exposure than the White House weekly addresses can ever offer.

In his bestselling The Art of the Deal, Trump explained that his business was well-served by any sort of publicity — whether it be positive or negative. He describes how he sensationalized events tied to his name (for example, the opening of the Wollman rink) and convinced the media to show up. The savings were real — a full-page advertisement in The New York Times, even when the book was published in 1987, cost $40,000. A column on his successes was free of charge and probably attracted more awe-struck readers than a glitzy ad.

Even 30 years ago, Trump realized that the media is easily manipulated by the promises of profits and that they will print what sells — this hasn’t changed. The bombastic press conference was a successful effort to put his ideas for the country and his frustrations at the state of affairs on the public record at free of cost.

Seeing through Trump’s genius, the media ran with the idea that the press conference theatrics established him as a definitive cuckoo. In the process, they provided him with all of the screen time he could ask for and gave the people the opportunity to make their own judgements on the President. For Trump, it worked — everyday Americans overwhelmingly backed his combat with out-of-touch news.

Sensing the widespread disdain for the liberal media, Trump didn’t stop there. On Friday afternoon, he tweeted, "The FAKE NEWS media (failing @nytimes, @NBCNews, @ABC, @CBS, @CNN) is not my enemy, it is the enemy of the American People!”

I agree with him — Americans are more enraged by lies from the media than they are about overblown allegations, curated by partisan political hacks, against Trump.

While I am not a fan of Alex Jones, he makes a point when he says that there is a war for our minds. Trump taps into this idea — he is explaining to the America people that the liberal media is not intended to be our friend. First and foremost, the networks and the papers care about their profits. However, their second agenda — forcing their political beliefs onto innocent Americans — doesn’t lag far behind.

Conservative media like Fox News and Breitbart will have their own story to tell. Their colleagues on the other side of the aisle have a less fathomable one, and they are likely to manipulate of the truth or create outright falsifications to back it up. Don’t buy their manipulative agenda, but instead think critically and come to your own conclusions.

It may just be me, but I don’t think that people should be worried about the Macedonian clickbait that plagued the election cycle. That gibberish, usually proliferated as satire, had little effect on the populous’ perceptions of either candidate. The real sources of the fake news are the cable networks and the big-name papers that are right in our backyard.


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