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Editorial: Bannon Needs the Readers

On Wednesday, excerpts from Michael Wolff's new book were released. Gossipy tidbits concerning the Trump administration were unleashed on the public, and one of the sources has been the subject of much Twitter discussion: former White House chief strategist Stephen K. Bannon.

Stephen K. Bannon

Bannon, who served in the administration until August 2017, has since rejoined Breitbart News, where he is the executive chairman. His White House tenure was marked by infighting and advocacy for controversial policy proposals.

Breitbart News has been bleeding readers since the 2016 presidential election concluded with the victory of Donald Trump over Hillary Clinton. In a June 2017 report published by The Week, the site's dilemma was outlined by Becca Stanek:

Readership on right-wing website Breitbart News has dropped dramatically since President Trump won the election. The Washington Post reported Wednesday that visitor traffic on the site 'has fallen 53 percent since November, from 22.96 million unique individuals to 10.76 million last month.'

My gut instincts tell me that Bannon, who was ousted due to making inflammatory foreign policy comments to the press, did in fact make the accusations against the president and his children.

If Bannon didn't level the claims against his former boss, he likely would've came out against Wolff, who does have a past history of poor quotations. At the very least, Bannon would've abstained from publicizing the tales. Instead, he permitted his site to barrage its readers with some of the juiciest of the Wolff scoops.

Why would Bannon make these accusations and permit their publication in Wolff's book? He needs the readers.